CLICK HERE TO LEARN ALL ABOUT SOCIAL MEDIA MARKETING WORLD 2016!
Social Media Marketing World ’15 was A-M-A-Z-I-N-G! Kudos to Mike Stelzner, founder of Social Media Examiner, and his team for what appeared to be a seamlessly planned conference for 2,500 bloggers, business owners, social media marketers and more! I learned more blogging and social media tips than I could ever include in one post, so I’ll probably write several. Here are my first four tips and takeaways!
Native Video
One message was loud and clear: This is the year for native video across all social media platforms. Native means uploading video directly into each channel. (No one-size-fits-all video uploaded from YouTube.) Several speakers addressed native video. Consider how much can be communicated in a 30 second video in Twitter compared to what can be communicated in 140 characters! Native video is the untapped frontier of social media marketing, with 57% of marketers currently using it. Studies show that video takes priority in the Facebook newsfeed, and Mark Zuckerberg himself has stated that video is a big priority.
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Instagram
Sue B. Zimmerman, The Instagram Expert, offered practical and easy-to-incorporate Instagram marketing tips. She recommends carefully choosing a user name and profile photo. To create a bio that stands out, Sue suggests using key words, emojis, and calls to action. To determine the best words to include in an Instagram bio, she recommends thinking of five words people would type to find your brand.
Sue also offered best practices for content:
1. Stick to your niche.
2. Include value in every post.
3. Create images that stand out.
4. Post daily.
5. Use and promote a hashtag that is unique to your brand.
Blog Content Creation
Blogger Leslie Samuel of Becoming a Blogger offered several nuggets of advice that really resonated with me. First, if you want to monetize your blog, set strategic goals and determine where are your money-making opportunities. Then deliberately create more content that takes the most advantage of the opportunities you have identified.
Second, Leslie discussed “striking while the iron is hot.” It’s tempting to publish a blog post and then move on the next item on your to-do list. Leslie recommends finishing all tasks related to the post right after you hit publish. This makes so much sense! You best content will still be on your mind, so it’s the perfect time to create and schedule your tweets, write your Instagram and Facebook post copy, and create your image for Pinterest.
A third suggestion that Leslie shared was one of my favorites of the week. Leslie recently started a 1,000 day journey of writing where he has made writing a number one priority each day. I can only imagine how much content I could generate if I wrote every day. This doesn’t mean everything I write will become part of a blog post, nor do I always need to write content for my blog. Whatever I write, however, could become content in the future.
Pinterest
This really grabbed my attention:
Pinterest expert Peg Fitzgerald discussed the anatomy of the perfect pin. I found this very helpful!
1. Share beautiful images.
2. Use descriptive language to help pinners,
3. Maximize your images by creating long, narrow images.
4. Write keyword-rich content.
5. Add a call to action to your description, not in the image. Calls to action increase engagement by a whopping 80%!
I’m so excited to start implementing all the amazing tips, tricks and best practices that I learned last week. The conference itself was like take a sip of water from a fire hydrant. Thankfully, all 130 sessions are available for audio download. I’m ready to dive into it all!
LEARN ALL ABOUT SOCIAL MEDIA MARKETING WORLD 2016!
xoxo,
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Thanks for the tips. Your graphic about pinterest really shows how important it is. I have been working on my images and pinning and have really seen a difference. Would love to attend a conference but there aren’t any near me so thanks for sharing. Found this via Meet up Monday.
Thanks for stopping by, Karen!
FANTASTIC overview – so excited to start using these tips. Especially the info on Pinterest, where I have long way to go in getting involved!
Glad you found it to be so helpful!
I was unable to go this year, sadly… so I am so STOKED that you are sharing the highlights on your blog. Thank you for sharing! 🙂
Awesome! Hope you can go next year. 🙂
Thanks for these tips…I have so much to learn :/ And thanks for linking up at #MeetUpMonday with thequinntessentialmommy.com (and me, but I missed hosting this week…I totally need that writing challenge haha)!
AHH So jealous you got to go to this! I bet you had so much fun and I can only imagine how many great tips you received from this! I just did a post last Tuesday called “be everywhere” inspired by Pat Flynn and I am going to do a Youtube challenge later this month..omg YOU should join! I would love to have you help and what I want to do is create a fb group for anyone who wants to make a video and then share tips and tricks on how to generate traffic to your video..we could do a post on making a clip for twitter and instagram to promote your video too! Interested??
email me jessbures2008@live dot com I can give you more info but I would love for you to be a part of it!
pinned and shared this 🙂 Hope you had a great Easter!
Jess
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